Cookie policy
Cookies are small text files that a website stores on your device when you visit it. They enable the website to recognise your device and remember certain information, such as your chosen language, display settings or the fact that you have already accepted or declined certain categories of cookies. In addition to cookies, the website may use similar technologies, such as pixel tags and local storage in the browser, which have a similar purpose.
We primarily use cookies to ensure the proper functioning of the website and a pleasant user experience. Some cookies are necessary for content to be displayed at all, for your choice of language and cookie preferences to be remembered and for basic security mechanisms to work.
With your consent we also use cookies to understand the statistics of visits and to measure the success of our advertising campaigns. On the basis of this information, we adapt the content of the site and decide how to present our services and offers.
On our website the following groups of cookies may be used.
Necessary cookies enable the basic functions of the site. Without them the content could not be loaded correctly, it would not be possible to remember your cookie choices and basic security mechanisms would not function. For these cookies we do not request separate permission, but you may attempt to limit them in your browser settings, bearing in mind that in that case some functions may no longer work. These cookies are processed on the basis of our legitimate interest in the proper functioning and security of the website, pursuant to Article 6(1)(f) of the GDPR.
Functional cookies help us remember your settings and choices so that the site is better adapted to you. For example, they can be used to remember your preferred language or certain user settings in forms and the booking engine.
Analytical cookies are used to better understand how the website is used – which pages are most visited, how long users stay on certain sections and from where they arrive at our site. For this purpose we use tools such as Google Analytics 4 and may also use Microsoft Clarity. These tools process data in aggregated and pseudonymised form for statistical and user experience analysis and are not used for your direct identification. These cookies are used only with your consent pursuant to Article 6(1)(a) of the GDPR.
Marketing cookies allow us to measure the effectiveness of our adverts and to occasionally show adverts to people who have already shown interest in our services, for example by visiting our website or starting a booking. For this purpose we may use Google Ads and Meta Pixel. These cookies are set only if you explicitly allow them via the cookie banner, therefore, they are used only with your consent pursuant to Article 6(1)(a) of the GDPR.
|
Name |
Duration |
Purpose |
Description |
|
bid-consent-cookie |
up to 12 months |
Store cookie preferences |
Remembers which cookie categories the visitor has accepted or rejected so that the consent banner and settings are applied correctly and do not re-appear on every page load. |
|
_vercel_jwt |
up to 30 days |
Security / session |
First-party technical cookie used by the hosting platform to maintain a secure session between the browser and the web application, helping with routing, performance and protection against abuse. |
Name | Duration | Purpose | Description |
NEXT_LOCALE | up to 12 months | Remember language | Stores the language/locale selected by the user (e.g. English / Italian) so that the correct version of the site is shown on subsequent visits. |
bid-country | up to 24 months | Remember country | Saves the detected or selected country (e.g. HR, IT) to adapt content such as default language, offers or currency to the visitor’s location. |
Name | Duration | Purpose | Description |
_ga | 2 years | Google Analytics | Used to distinguish unique visitors and generate statistical reports on how the website is used. |
_ga_05NP62YSYT | 2 years | Google Analytics | Stores a unique ID linked to a specific Google Analytics property to maintain session state and track interactions on the site. |
_ga_2R2DJH8VV7 | 2 years | Google Analytics | Stores a unique ID for another Analytics property used for traffic and behaviour statistics. |
_ga_J0RG05Q95E | 2 years | Google Analytics | Helps collect statistics about page views, navigation and performance for a specific property. |
_ga_K2LLPH6QWE | 2 years | Google Analytics | Similar GA4 cookie used to store a unique identifier and session information for analytics. |
_gid | 1 day | Google Analytics | Used to distinguish users over a short period (24h) for visit statistics. |
_clck | 1 year | Microsoft Clarity | Persists a unique Clarity user ID, browser and device information across sessions to generate aggregated heatmaps and statistics. |
_clsk | 1 day | Microsoft Clarity | Connects multiple page views into a single session for Clarity’s session-replay and analytics features. |
_hjSessionUser_6420725 | 1 year | UX analytics | Stores a unique user ID for a user-experience analytics tool (e.g. heatmaps/session replays) so that visits from the same browser are recognised over time. |
_HPVN | up to 12 months | UX / analytics | Microsoft/Clarity-related cookie used to support measurement of user journeys and page performance. |
_RwBf | up to 12 months | UX / analytics | Cookie from Microsoft services that helps understand how users interact with pages and resources for performance and reliability purposes. |
_U | up to 12 months | UX / analytics | Microsoft analytics cookie associated with logged-in Microsoft accounts and used for aggregated statistics. |
_UR | up to 6 months | UX / analytics | Stores telemetry/usage information for Microsoft services to improve quality and reliability of experiences. |
Name | Duration | Purpose | Description |
_ads_grandhotelimperiale_au | up to 24 months | Advertising optimisation | First-party advertising cookie used to store information about ad clicks and bookings for campaign optimisation and reporting. |
_gcl_au | 3 months | Google Ads conversion | Used by Google Ads to measure the effectiveness of ad clicks and conversions on the website. |
_uetsid | 1 day | Microsoft Ads (Bing) – session ID | Stores a session identifier for Microsoft Advertising so that ad clicks and subsequent actions on the site can be measured. |
_uetvid | up to 13 months | Microsoft Ads (Bing) – visitor ID | Stores a persistent ID to recognise visitors over time for Microsoft Advertising conversion tracking and remarketing. |
MUID | up to 13 months | Microsoft advertising ID | Unique Microsoft user ID used across Microsoft domains (e.g. Bing, Clarity) to track advertising performance and personalise ads. |
ANON | up to 12 months | Microsoft profile / ads | Contains an anonymised identifier and preferences used by Microsoft services for analytics and targeted advertising. |
BCP | up to 12 months | Microsoft campaign data | Stores campaign-related information to evaluate the performance of Microsoft/Bing advertising campaigns. |
BFBUSR | up to 12 months | Microsoft user settings | Saves certain user or browser settings for Microsoft advertising services to deliver and measure ads. |
MMCASM | up to 12 months | Microsoft ad measurement | Cookie related to Microsoft ad systems used for cross-site measurement of campaigns. |
SRCHUID | up to 24 months | Bing tracking ID | Unique ID set by Bing to identify users and track interactions with Bing-powered content and ads. |
SRCHUSR | up to 24 months | Bing search preferences | Stores user search and preference data for Bing and related Microsoft services, contributing to personalised results and ads. |
SRCHD | up to 24 months | Bing search session | Saves information about previous Bing searches and clicks, used to improve relevance of search results and ads. |
USRLOC | up to 24 months | Location-based advertising | Stores approximate location (e.g. city/region) for Bing/Microsoft services to show location-relevant content and ads. |
ar_debug | session | Debugging for ads | Used by Google/Microsoft advertising tags in debug mode to test and troubleshoot campaign implementations. |
When you first visit our website, a cookie banner appears in which you can choose whether to accept only necessary cookies or to allow additional categories such as analytics and marketing. Your choice is stored so that you do not have to repeat it on each visit, until you decide to change it.
You can change your choice at any time via the cookie settings link in the footer of the page. The new setting applies from the moment of change and does not affect data already collected while your previous choice was valid. You can also manually delete cookies in your browser settings.
When you allow analytical and marketing cookies, certain data about your use of our website may be transmitted to providers of these services, such as Google, Meta (Facebook/Instagram) and Microsoft (for Microsoft Clarity). These providers may process data on servers located outside the EU/EEA. In such cases we strive to ensure an appropriate level of protection by relying on mechanisms such as standard contractual clauses or other instruments foreseen by the GDPR.
We do not have full control over how third parties use cookies and the data they collect. For more detailed information, please refer to the privacy and cookie policies of the respective service providers.
Some cookies are deleted as soon as you close your browser; these are called session cookies. Others remain stored on your device for a certain time, until they expire or until you delete them manually, and are called persistent cookies. The duration depends on the purpose of the cookie and the settings of the individual tool, but typically ranges from a few minutes to several years for some marketing cookies.
You can delete cookies at any time in your browser settings and you can also change your choice in the cookie settings on our website.
This Cookie Policy may be updated from time to time, for example if we introduce new tools or change the way existing cookies are used. The updated version will always be available on this page with the date of the last change. We recommend that you occasionally review it in order to be informed about how we use cookies.